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(Some of the stodgy attempts to diss it were worse than anything the genre actually produced). Detractors use the term interchangeably with the phrase “mumble rap,” a derisive way of criticizing the materialistic lyrical content and the looser cadences that some of these young artists employed. And those who got it-the young and disgruntled who had little interest in mainstream music-felt seen and spoken to in the same way 2000s teens did by Fall Out Boy, Panic! At the Disco, and Paramore.īut despite all the hallmarks that tie these artists together, there isn’t a consensus definition of what “SoundCloud rap” is. Once the genre hit, unmastered two-minute tracks bearing titles like “Fuck Boy Blood Bath,” “BUY GARETTE’S CLOTHING OR I’LL FUCKING KILL YOU,” and “red drop shawty” suddenly became the coolest music online. SoundCloud also felt different musically-unmistakably hip-hop, but more moody and nihilistic, rowdier and more unpolished. There’s a certain Memphis sound, a certain Louisiana sound.” “There’s not a certain sound, but there’s obviously a certain Atlanta sound. “I can’t say it’s certain sound, because I’ve heard so many different rappers do different things on SoundCloud,” says MadeinTYO, a multi-platinum rapper whose 2016 single “Uber Everywhere” was one of the era’s biggest hits. Instead, SoundCloud rap belonged to the internet. And perhaps most interestingly, it didn’t belong to one region-there were hubs in places as varied as South Florida, New Orleans, and Los Angeles. It’s music that became synonymous with the streaming platform it originated from, ushering in an era of face tattoos, dyed hair, and a rock star lifestyle. This description, put forth by XXXTentacion about his own music on the 2018 album ? doubles as a succinct explanation of SoundCloud rap, the movement of maverick artists that roughly begins with some Three 6 Mafia–inspired occult rap from Florida and later broke through the mainstream on the backs of artists like XXX and Juice WRLD.

It’s very comforting, but discomforting at the same time.” Check HBO’s listings or HBO Max to watch the documentary. To mark the occasion, we’ve ranked the top 100 rap songs of the 2010s and are looking back at a few of the movements that defined the genre in the decade, including the SoundCloud rap scene that birthed Juice as an artist. Editor’s note: On Thursday, Ringer Films will debut Juice WRLD: Into the Abyss, its sixth and final installment of the first volume of the Music Box series.

Fuck these mumble rappers with track fillers eminem